About Studio Style
Styles for women who move.
Located in Birmingham, AL (Previously Fairhope, AL)
As women, when we feel good about how we look and what we are wearing, our confidence is boosted. A new outfit that looks good and fits correctly is also motivation for working out. A win win! Each brand we carry has been thoughtfully curated to bring you the best of both fashion and performance. Our brand offerings are continually changing as we work to bring you fashion-forward, performance-oriented, functional pieces perfect for working out or days spent out and about all at a competitive price! Our current offerings include Beach Riot, Beyond Yoga, Free People Movement, DYI, Alternative Apparel, and more.
We pride ourselves on providing excellent customer service. We offer nationwide shipping. If you’re local to Alabama I invite you to come say hello at any of our frequent pop-up shops! Returns are always free and easy. Give us a try and let us serve you!
Hi, I’m Emily the founder of Studio Style! I'm originally from Birmingham, AL and now am back in my hometown. I am a certified Pure Barre instructor, Orangetheory Fitness coach, and have always had a love for fitness and fashion. I come from a family of entrepreneurs and God planted the desire in my heart at an early age to own a boutique. In hopes of chasing that dream I attended Auburn University and graduated in 2015 with a degree in Apparel Merchandising. After several years of working in the fashion industry, I earned my MBA from Samford University.
In 2019, while I was briefly living in West Virginia, I noticed that the only places to purchase athletic clothes were Dick's Sporting Goods and Target. I saw beautiful women paying for a luxury fitness membership, but not having quality clothes to match their active lifestyle. I mean, there is nothing worse than running in a t-shirt that doesn't breathe or leggings that you are yanking up the whole time- am I right? Fast forward to spring of 2020 when the COVID-19 pandemic forced all gyms and fitness studios to close their doors. It was then, after YEARS of dreaming, that I decided to take a leap of faith and launch Studio Style!
My goal is to offer fashion-forward, performance-oriented, functional workout clothes. Pieces we can wear to the gym, but also dress up and feel comfortable wearing to brunch and while running errands around town.
My mission: To instill confidence & inspire you to feel your best.
I'm so glad you are here! Happy shopping!